Good Fruit
Our sun ripened fruit comes from selected varieties that provide the unique true to the fruit taste that only we can deliver. Like the best wine, some of our products stand alone as a single variety, others require a masters touch, blending varieties, ensuring long lasting top notes within the final product. Our technicians closely monitor quality and hygiene standards throughout harvest and manufacturing guaranteeing quality and long shelf life. Our farming partners own and manage some of the most professional farming enterprises in the country. They are at the cutting edge of horticultural advancements in breeding and bringing to market exciting fruit varieties, that amongst other attributes have stronger distinctive flavours, higher yields, lower water requirements along with improved nutrition.
Good Brands
From the beginning Pure Food Alliance has made an impact with its true to the fruit taste, freshness and quality. Every fruit product is processed with care, hygiene, and reputation in mind, to create the distinctive sun ripened fruit taste, instantly recognisable by our partners. Working with quality brands from around the world ensures we keep at the top of our game. This requires embracing continual improvement, no matter how large or small the steps.
Good Nutrition
Our products are made with sun ripened and individually selected fruit from safe, clean and environmentally responsible farming partners. Being able to process fruit on farm within walking distance to the orchard means that we guarantee world’s best quality at an affordable price. The highest nutritional values are achieved simply because we manufacture at the source, immediately after harvest. Resulting in the lowest bacteria counts, with no deterioration or spoilage due to transportation and storage.
Core Values
Quality, Integrity, Teamwork, Commitment.
Pure Food Alliance is committed to bringing you only the best quality fruit products and the highest standards of service. 100% natural, fresh fruit products are consistently made at the highest quality, especially in terms of product hygiene and safety. Trusted partnerships with our farmers and customers ensurers good business. Accurate and timely communication guarantees all needs are met to satisfaction. We value our employees, providing equal opportunities for development and career advancement.
Pure Food Alliance regards its community as an important stakeholder. We take our civic responsibility seriously, listening to the community, and protecting our environment. We consider ourselves as custodians. Responsible stewardship of our land is a privilege. Protecting the environment is our duty and responsibility.